At The Touch Of Commercialism, Everyone Becomes A Lover!


Weekly Writing Challenge: My Funny Valentine?

Before the Christmas decorations have gone down to gather dust until they are called upon for another year and before the festive cheer had a chance to pave way for January blues, the shop windows and displays had us reminded that Valentine’s Day was fast approaching.

The roboticism of it all renders the very act it is denoting unromantic. Not long ago I was engaged in a conversation with a friend in an attempt to get a male perspective on the issue. To paraphrase, he didn’t like partaking in the whole Valentine’s Day shenanigans because he didn’t believe in celebrating what was essentially another man’s day for declaring his love. Male ego aside, how apt I thought. I am sure that wasn’t what poor old St. Valentine had in mind but I too don’t like being dictated to or told what to do. I don’t want to be part of a commercial construction of love and romance.

As a recovering chocoholic, I am sympathetic to a bit of chocolate 365 days of the year with the sprinkling of love and romance on top. Flowers..? Yes please, any day. Lilies are a favourite of mine, if you are taking note. Why limit all that goodness to just one day! Don’t be so cruel to yourself.

At the very least Valentine’s Day stifles individualism. Some confectionery, a card, a bouquet of sorts and a pair of kinky lingerie should win your loved one over! Hooray! And if you really want to push the boat out why not cook her/him a three course meal. And hey presto you are one heck of a lover.

For those of us who still regard love as a private conduct between two consenting adults (and I am not implying extracurricular conduct) and don’t see the need to showcase personal displays of affection, the whole day is somewhat gimmicky and full of sap. So is this reality or parody one may ask? Whilst the act may be a noble one however, Valentine’s Day musings depict a romantic ideal of being swept off your feet, so to speak. It is an ideal nonetheless that each one of us should be striving for all year round come rain or shine.

Personally I think many dire relationships would have had shorter course of life had it not been for the commercialisation of Valentine’s Day. With a little help from clever marketing from shops and restaurants in order to boost their profit, Valentine’s Day quickly puts out any burning flames of wanting to quit a relationship and turns such desires into ashes for another year; the illusion of romance successfully instilled in all party concerned.

The singletons aren’t safe from this romantic PR stunt either. They too get struck with the dread disease of being alone on the day. So to avoid such calamity they go out on the hunt for a culprit that could be coerced into a dating parody. It embeds a positive illusion of romance, consequently seeing imperfect partners in a new idealised form.

We truly live in a nanny state. As it is in all the other areas of life why not have this little old thing called love dictated to us too; why not let commercialism baby the populace in how to conduct itself in all things love and romance? Now that the logistics of love has been taken care of; the how when and why of it all sketched, what is left is for us to take centre stage in this puppetry dubbed Valentine’s Day and feign love!

 

Don’t mind my cynicism, Happy Valentine’s Day!

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